Professional “Soft” Skills Matter
I was invited to be the keynote speaker at San Jose State University’s UX Association 2nd annual event (Apr 18, 2015). The title of my presentation was “Roles, Values, and Process”, and it was about the importance of “soft” skills within a corporate environment. Many designers (especially new graduates) focus mostly on technical design skills, not […]
Design Process
I’m still surprised every now and then when I meet designers and design leaders who dislike or discount design process. Thankfully, there are still many designers out there who do believe in process, but for the non-believers some typical arguments go something like this: Process kills or stifles creativity I don’t need process to tell […]