GOALS:

• Define and deliver Roku’s next generation product user interface
• Design for…
  • Ease of use and ease of learning to ensure best in class simplicity
  • Flexibility to maximize forward compatibility with future features
  • Scalability to handle an ever growing amount of content and choices
  • Delight and performance to satisfy end users and Roku partners

ACTIONS:

• Ensured clear understanding of requirements and expectations from a variety of stakeholders ranging from end users to executive leadership
• Collaborated closely with engineering and product management throughout the design process
• Explored, tested, and refined many design prototypes
• Built the beginnings of a new UX team and program from the ground up

RESULTS:

• Successfully delivered and shipped Roku 3, Roku’s flagship product and next generation user interface
• Incredible praise from press, analysts, and consumers
  • CNET – Editor’s Choice Award:  Roku’s speedy streamer is the best box yet (3/11/2013)
  • Business Insider: “The Roku 3 Blows Away The Apple TV” (3/26/2013)
  • Gizmodo: “And this is what matters: the interface is everything. Everything. There’s simply never been a better way to watch stuff.“ (3/22/13)
  • Forbes: The Roku 3 Set-Top-Box: A Nearly Perfect Product (3/25/2013)
  • The Street: “…Roku 3 I received last week make Apple TV look like a half-assed attempt at a streaming player” (4/1/2013)
  • CNET Prize Fight: Roku 3 vs. Apple TV (3/12/2013)
  • CNET Prize Fight: Roku 3 vs Amazon Fire TV  (4/30/2014)
• Achieved success while establishing strong partnerships across the organization and a stronger and valued UX program
• Elevated Roku’s brand and brand awareness
• Company achieved record sales year-over-year
• Consumer net-promoter-scores outperformed many well established industry giants
• Roku streaming players lead the industry